Next-Gen Greatness, Fueled by Heart

Elite athletic training for volleyball and basketball athletes

About Pure Heart Athletics

At Pure Heart Athletics, we believe in developing not just skilled athletes, but champions with character. Our comprehensive training programs combine cutting-edge techniques with time-tested fundamentals to help athletes reach their full potential.

Serving the Carolinas and Virginia area, we specialize in volleyball and basketball training for athletes of all levels. Our experienced coaches are dedicated to fostering excellence, discipline, and a genuine love for the game.

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Dedication

Our Founder

The vision and values behind Pure Heart Athletics

Lola Jones

Founder & Head Coach

Women's Basketball, Volleyball & Personal Athlete Trainer 2x All-American Champion • 3x Hall of Famer

Lola Jones Baker's legacy in Rowan County athletics is built on excellence, discipline, and faith. A proud alumna of North Rowan High School, Lola made history as the Rowan County Player of the Year and a member of the All-Rowan County First Team. Her exceptional performance on the court, combined with her leadership and dedication, set a standard for athletes across the county. Beyond basketball, Lola also shined in volleyball, showcasing her versatility and commitment to sports. Today, as a personal athlete trainer, she continues to uplift and inspire others—helping young athletes strengthen not only their physical abilities but also their character and confidence.

Lola Jones Baker remains a symbol of determination, faith, and achievement — a Rowan County legend whose legacy continues to inspire generations.

"You did not make Me" "You can Not Break Me"

Our Services

Tailored training programs to elevate your game

Athletic Training — 1-on-1 & Team

Comprehensive strength and conditioning programs designed to enhance performance, prevent injuries, and build athletic excellence. Personalized one-on-one coaching and high-energy team sessions focused on skill development, strategy, and confidence.

Volleyball Training

Expert coaching in all aspects of volleyball - serving, passing, setting, hitting, and defensive techniques for players at every level.

Basketball Training

Develop your basketball skills with focused training on shooting, ball handling, defense, and game IQ from experienced coaches.

Meet the Team

Expert coaches dedicated to your success

COACH JONES BAKER

Women’s Basketball, Volleyball & Personal Athlete Trainer

2x All-American Champion • 3x Hall of Famer

Pricing Plans

Choose the perfect plan to achieve your athletic goals

Starter

$99/month

Perfect for beginners looking to develop fundamentals

  • 4 training sessions per month
  • Group training environment
  • Basic skill development
  • Progress tracking
  • Access to training facilities
MOST POPULAR

Elite

$199/month

For serious athletes committed to excellence

  • 8 training sessions per month
  • Small group or semi-private
  • Advanced skill development
  • Personalized training plan
  • Video analysis
  • Nutrition guidance
  • Priority scheduling

Champion

$349/month

Ultimate program for competitive athletes

  • Unlimited training sessions
  • One-on-one coaching
  • Comprehensive performance plan
  • Advanced video analysis
  • Nutrition & recovery coaching
  • Mental performance training
  • Tournament preparation
  • 24/7 coach support

Get in Touch

Ready to start your journey? Contact us today

Let's Connect

Whether you're ready to sign up or just have questions, we're here to help. Reach out and let's discuss how we can help you achieve your goals.

Service Area

Carolinas & Virginia Area